PEAKY BLINDERS
I designed a packaging guide to celebrate 10 years of the Peaky Blinders. This included a special logo incorporating the razor blade that the Peaky Blinders were notoriously famous for. The intention was for the logo to be used like an official stamp of approval.
PRISONERS OF GEOGRAPHY
Working with extremely complex illustrations that were created for the book Prisoners of Geography, I took the artwork and simplified it into usable assets for licensees. I then developed packaging and product concepts.
DESIGN MANAGEMENT
One of my highlights during my career is being fortunate to work with a lot of incredibly talented people.
I thoroughly enjoy writing a brief, gathering all necessary information, talking to sales teams, talking to licensees, talking to production teams, understanding what is required from everyone and managing everyone's expectations whilst ensuring the design work is executed beautifully. I work collaboratively with designers and agencies, ensuring the brief is clear and thorough, supplying assets and art direction and offer constructive feedback to develop brilliantly designed style guides that are on budget and on time. Images shown are style guides briefed and art directed by myself and created by in house designers or design agencies.
I thoroughly enjoy writing a brief, gathering all necessary information, talking to sales teams, talking to licensees, talking to production teams, understanding what is required from everyone and managing everyone's expectations whilst ensuring the design work is executed beautifully. I work collaboratively with designers and agencies, ensuring the brief is clear and thorough, supplying assets and art direction and offer constructive feedback to develop brilliantly designed style guides that are on budget and on time. Images shown are style guides briefed and art directed by myself and created by in house designers or design agencies.
In addition to this I implement online asset management to enable better user experience for licensees. I review guides/assets, spot future developments and trends, and develop creative strategies around this.
Just a few of the style guides I have had the pleasure of briefing and managing whilst working for Banijay.