BD4
BD4, Banijay America’s latest premium production label, is the result of a groundbreaking collaboration between the global entertainment powerhouse and award-winning filmmaker and executive Daniel Silver.
This partnership introduces a dynamic new vertical within Banijay America’s portfolio, designed to meet the growing demand for premium documentary storytelling.
This partnership introduces a dynamic new vertical within Banijay America’s portfolio, designed to meet the growing demand for premium documentary storytelling.
They approached me to create a new logo and mini brand guide with a very specific brief; named after the three New York City subway lines that lead to Yankee Stadium in The Bronx, NY. Utilising the New York City subway lines leading to Yankee Stadium as the inspiration for the company, imbues the BD4 brand with a sense of place, purpose, and aspiration that is deeply rooted in New York, its people, culture, history, and sports. The logo had to work as a stand alone logo, but also as part of the Banijay branding. They allowed me to show them options outside the brief which were more simple and streamlined, with a gentle nod to New York and Yankee Stadium with the final logo being a perfect solution to their needs.
RIVER COTTAGE
River Cottage approached me to update their brand & packaging guide. Their current guide was quite dark and the packaging design lacked colour and consistency. I refreshed the guide by injecting it with colour inspired by natural ingredients and gave clear guidance to packaging whilst making it adaptable for different brand collaborations. I then went on to create a sales deck, packaging and various marketing assets.
CANCER EDUCATION UK
During Covid I was working as part of a creative team for Cancer Education UK. I volunteered a couple of hours a week to re-designing their branding and creating social media graphics and illustrations to support the awareness of cancer within the BAMER communities.
FORTNUM & MASON
Fortnum & Mason approached me for a step by step guide on how to use their branding across PowerPoint, Word and Outlook. A common problem in many organisations, PowerPoint presentations can be inconsistent and often contain way too much copy. Fortnum & Mason wanted a 'rule book' for their employees to avoid these pitfalls.