HELLO KITTY x JIMMY PAUL
Working directly with fashion designer Jimmy Paul and licensee Difuzed I helped steer the creation of an apparel & bag range that could go direct from catwalk to online retail. I managed all creative communications between Jimmy and Difuzed with Sanrio and ensured brand guidelines were followed whilst still pushing the creative boundaries.
Photography and video © OnOff and Difuzed.
HELLO KITTY X DR MARTENS
Working directly with the team at Dr Martens I managed the design and creation of the Hello Kitty collection for online and in-store globally. Ensuring that brand guidelines were adhered to I encouraged the the design team at Dr Martens to be as creative as possible and bring a unity to the two brands. I managed all creative communications between Dr Martens and Sanrio. The range was so successful that most products sold out and they agreed to a second 2021 launch.
Photography ©Dr Martens
HELLO KITTY x BALENCIAGA
A fashion partner such as Balenciaga required careful management of creative freedom yet adhering to brand guidelines. Delicate interpersonal management was required between Balenciaga and Sanrio. The range was a great success with many products selling out when launched at retail.
Photography © Balenciaga.
HELLO KITTY X LFC
Working directly with the marketing, product development and design teams at LFC, I oversaw the creation of a global collaboration for baby, kids and ladies apparel, gifting and stationery. I ensured the brand guidelines were adhered to whilst still pushing the creative boundaries. I oversaw the creation of a bespoke collaboration style guide and managed all creative communications between LFC & Sanrio.
Photography © Liverpool FC.