HELLO KITTY X JIMMY PAUL
Working directly with fashion designer Jimmy Paul and licensee Difuzed I helped steer the creation of an apparel & bag range that could go direct from catwalk to online retail. I managed all creative communications between Jimmy and Difuzed with Sanrio and ensured brand guidelines were followed whilst still pushing the creative boundaries.
Photography and video courtesy of OnOff and Difuzed.
HELLO KITTY X DR MARTENS
Working directly with the team at Dr Martens I managed the design and creation of the Hello Kitty collection for online and in-store globally. Ensuring that brand guidelines were adhered to I encouraged the the design team at Dr Martens to be as creative as possible and bring a unity to the two brands. I managed all creative communications between Dr Martens and Sanrio. The range was so successful that most products sold out and they agreed to a second 2021 launch.
Photography courtesy of Dr Martens
HELLO KITTY X BALENCIAGA
A fashion partner such as Balenciaga required careful management of creative freedom yet adhering to brand guidelines. Delicate interpersonal management was required between Balenciaga and Sanrio. The range was a great success with many products selling out when launched at retail.
Photography courtesy of Balenciaga.
HELLO KITTY X LFC
Working directly with the marketing, product development and design teams at LFC, I oversaw the creation of a global collaboration for baby, kids and ladies apparel, gifting and stationery. I ensured the brand guidelines were adhered to whilst still pushing the creative boundaries. I oversaw the creation of a bespoke collaboration style guide and managed all creative communications between LFC & Sanrio.
Photography courtesy of Liverpool FC.