MASTERCHEF RESTAURANT & BAR
Working with global licensees I was responsible for product development, brand guidelines and event graphics. As brand guardian and custodian I ensured the brand was targeted, impactful and reflects the brand values. I also supported marketing and even stepped in to help a production team film Marco Pierre White in preparation for the Restaurant & Bar event in Singapore.
Photography courtesy of Endemol Shine Group.
HELLO KITTY 45TH ANNIVERSARY
For Hello Kitty's 45th Anniversary I supported the marketing team at Sanrio with concept development and oversaw the design and build. My in house design team along with an external design agency worked together to bring the concept to life. The 'cube' was essentially made to look like a giant present filled with Hello Kitty plush. This created photo and social media opportunities with the main girl herself. The cube appeared in London, Paris, Milan, Berlin and Barcelona.
Photography courtesy of Innovision
BLE
Within the licensing industry BLE (Brand Licensing Europe) is one of the main B2B events of the year. Working with external agencies I managed the design of the stands. I also supported the event with sales, marketing & video materials and live events.
MASTERCHEF STREET FOOD
Back in 2014 MasterChef took to the roads on a refurbished Routemaster bus with former MasterChef champions serving gourmet street food. I was responsible for developing a brand guide for the 6 week long event that travelled across the country stopping at main cities and foodie festivals.
Photography courtesy of Endemol Shine Group.