MASTERCHEF & AROVO
I worked with Arovo to help create MasterChef product ranges and launch the official MasterChef Amazon store and the global MasterChef.com store, along with all supporting marketing materials including photography and videography. Working with the incredible designers and product team at Arovo I ensured all products & packaging were in line with the global MasterChef brand values. This involved writing briefs, mocking up alternative designs, supplying assets, and ensuring all legal and approvals were adhered to.
Images and video © Arovo.
MASTERCHEF & CASE LICENSING
Working with global licensees, I was responsible for product development, packaging & POS design and approvals. As brand guardian and custodian I ensured the brand was targeted, impactful and reflected the brand values. I also supported marketing and ensured trademarks were checked and adhered to.
Images and video © Case Licenses.
tcc
Working with tcc, one of the world's leading loyalty companies I oversaw product development, packaging and POS design. The MasterChef ranges are hugely successful and continue to be a great partnership for tcc and Endemol Shine Group. I worked across the development for over 5 years and saw the range go from strength to strength to become one of tcc's most popular brands. The tcc showcase in London, Rome and Paris included live events with MasterChef talent from across Europe.
Photography © tcc.