As a long-time fan of The Traitors, it was a real privilege to work on three creative toolkits for the brand. Collaborating closely with my colleague Joanne Peacock, we delivered a core, seasonal, and packaging toolkit. While The Traitors already had an established style guide, it had become outdated and was in need of a comprehensive refresh. Each toolkit was designed with longevity in mind, enabling licensees to use them both as inspiration and as a foundation for developing new designs. The packaging toolkit, in particular, was created to be highly versatile and user-friendly across a wide range of applications, with a tiered “good, better, best” system to accommodate varying packaging requirements.
