BD4, Banijay America’s latest premium production label, is the result of a groundbreaking collaboration between the global entertainment powerhouse and award-winning filmmaker and executive Daniel Silver. This partnership introduces a dynamic new vertical within Banijay America’s portfolio, designed to meet the growing demand for premium documentary storytelling.
They approached me to create a new logo and mini brand guide with a very specific brief; named after the three New York City subway lines that lead to Yankee Stadium in The Bronx, NY. Utilising the New York City subway lines leading to Yankee Stadium as the inspiration for the company, imbues the BD4 brand with a sense of place, purpose, and aspiration that is deeply rooted in New York, its people, culture, history, and sports. The logo had to work as a stand alone logo, but also as part of the Banijay branding. They allowed me to show them options outside the brief which were more simple and streamlined, with a gentle nod to New York and Yankee Stadium with the final logo being a perfect solution to their needs.
