Style Guide Design Management
One of the highlights of my career has been the opportunity to work alongside incredibly talented people. I enjoy leading the full briefing process - gathering key information, collaborating with sales teams, licensees, and production teams, and aligning everyone on requirements and expectations - while ensuring the design work is executed to a high standard.
I work closely with designers and agencies, providing clear and thorough briefs, supplying assets and art direction, and offering constructive feedback to develop beautifully crafted style guides that are delivered on time and within budget. The images shown are examples of style guides I briefed and art directed, produced by external design agencies.
In addition, I implement online asset management systems to improve the user experience for licensees. I regularly review guides and assets, identify future developments and trends, and develop creative strategies in response.
Sales decks
Just a snap shot of some of the sales decks I designed whilst working for licensing team at Banijay. These were an essential tool for the sales team and involved gathering data and presenting it in a clear and sympathetic way for each brand. Product concepts and mockups were a large part of the design process too.
Licensing Events
Brand Licensing Europe (BLE) and Licensing Expo are two of the key B2B events of the year within the licensing industry. For both events, working with external agencies, I managed stand design, provided stand graphics and supported the event with sales, marketing, video assets, and live event activations.
